Mercedes-Benz's next-generation car OS is built around paid software bundles
All MMA EVs will ship with the hardware needed for Level 2 automated driving. Mercedes is also working with NVIDIA and Luminar to offer Drive Pilot, a Level 3 automated driving system. The software will arrive later this year inmodels. Naturally, MB.OS will also enable Mercedes to deliver over-the-air updates, allowing it to add new features to existing cars.subscription package
. In fact, Mercedes has already announced a handful of software bundles it will offer to owners of cars with MB.OS. MB.Connect, for instance, will bring together the company’s navigation, entertainment and communication features in one package. Other bundles, such as MB.Charge, will provide customers with priority access to Mercedes-Benz charging stations.
“The company is confident that this strategic approach to software and hardware development will be the basis for lifetime revenues as well as additional contributions,” Mercedes said, adding it expects software revenue from bundles like MB.Connect to contribute “a low-to-mid single-digit billion euro figure” to its bottom line by mid-decade.
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