NEW YORK - Facebook owner Meta announced on Friday it had built a new AI model called Movie Gen that can create realistic-seeming video and audio clips in response to user prompts, claiming it can rival tools from leading media generation startups like OpenAI and ElevenLabs.
Meta AI logo is seen in this illustration taken on May 20, 2024.
In one such video, Meta had the tool insert pom-poms into the hands of a man running by himself in the desert, while in another it changed a parking lot where a man was skateboarding from dry ground into one covered by a splashing puddle. Technologists in the entertainment industry are eager to use such tools to enhance and expedite filmmaking, while others worry about embracing systems that appear to have been trained on copyright works without permission.
Instead, they said, Meta was working directly with the entertainment community and other content creators on uses of Movie Gen and would incorporate it into Meta's own products sometime next year.
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