Meta paid noted conservative firm Targeted Victory to build a campaign to turn public opinion against TikTok, mixing legitimate concerns with unfounded claims that the platform spawned content endangering American youth.
Facebook parent company Meta took another public blow Wednesday after an investigation revealed that the social media giant employed prominent Republican consulting firm Targeted Victory in its efforts to soil public perception of competing social media platform TikTok.
One such letter to the editor signed by the chair of a local Democratic political action committee that appeared in the Des Moines Register on March 12 included links to the same negative stories promoted by Targeted Victory. An email from a Targeted Victory director lauded having the official’s name attached to the letter, saying it “will carry a lot of weight with legislators and stakeholders.
A number of the stories promoted by Targeted Victory focused on social media challenges that were characterized as endangering American Youth. Key among those was the “Devious Licks” trend that made national headlines thanks to videos of students supposedly stealing items from schools growing in popularity.
Targeted Victory used the same strategy to whip up fervor around the “Slap a Teacher” challenge, even when there was no evidence that such a challenge even existed on TikTok. Investigations by
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