Meta’s Instagram is set to take on Twitter with a rival app called Threads

Meta is poised to unveil a new app that appears to mimic Twitter — a direct challenge to the social media platform owned by Elon Musk.

. It is billed as a “text-based conversation app” that is linked to Instagram, with the listing teasing a Twitter-like microblogging experience.

Instagram users will be able to keep their user names and follow the same accounts on the new app, according to screenshots displayed on the App Store listing. Meta declined to comment on the app. Threads could be the latest headache for Musk, who acquired Twitter last year for $44 billion and has been making changes to the platform that have unnerved advertisers and turned off users.

TweetDeck is popular with companies and news organizations, allowing users to manage multiple Twitter accounts.

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