Michael Rubin pushed Fanatics to conquer the sports-apparel business. Now he has his eye on something potentially bigger: sports betting.
Those who have done business with Rubin talk about him as a “relationships guy,” but that undersells the creativity and grit that bonds those relationships. At GSI, he once rented a truck, wrote a message on the side begging a CEO to get a deal done and parked it outside the CEO’s house.
“I work with much smarter people than me every day," Rubin said. “But if you have good street smarts, and if you’re just unrelenting, you get things done.”“Say you make a bet on Russell Wilson," he said, describing his vision for the Fanatics mobile sportsbook that is expected to launch next year."And we said you get his jersey on top of that if you win. Or you go online and we say, 'Hey, open up a [betting] account and we’ll give you this order for free.
data, he said, and most have taken the most important step with any would-be gambling operator: giving him their credit card numbers. “It’s not necessarily specific to Fanatics,” said Chris Grove, a co-founding partner of Acies Investments, which focuses on gambling, sports and technology. “They have an interesting way to natively reward players, but the objective negative counterweight is the macro trends of the industry. You can look at a lot of folks who have not been able to make a dent in the market."
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