Mickey Mouse has been the face of Disney for decades, with it even known as the Mouse House. However, before him, there was another animated mascot.
The original mascot for the Walt Disney Company was Oswald the Lucky Rabbit, not Mickey Mouse. Founded by Walt Disney and his brothers in October 1923, the Walt Disney Company embarked on a journey that would forever shape the entertainment industry. Unfortunately, by 1927, the fledgling studio faced considerable financial challenges. Their groundbreaking and highly profitable animated masterpiece, Snow White, was still a decade away from captivating audiences.
SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Enter Oswald the Lucky Rabbit, a creation of Walt Disney himself, alongside his talented animator, Ub Iwerks. While Mickey Mouse went on to achieve global fame and became the enduring symbol of Disney, Oswald the Lucky Rabbit's significance cannot be overstated.
Oswald The Lucky Rabbit Was Disney's Star Before Mickey Mouse Oswald the Lucky Rabbit emerged as the star of Disney Studios even before the introduction of the beloved Mickey Mouse. Created in 1927 by Walt Disney, alongside animator Ub Iwerks, Oswald marked a significant milestone in animation. He was one of the first cartoon characters to possess a distinct personality and backstory, although he didn't speak.
Oswald's debut cartoon, Trolley Troubles, launched on September 15, 1927, and proved immediately popular with the public. Oswald's success proved instrumental in keeping Disney afloat during those financially precarious years. Walt Disney and his brothers were able to make Disney profitable, with money left over to invest in land and oil. They then reinvested that money back into The Walt Disney Corporation.
The story of Oswald took a surprising turn in 2006. ESPN, a subsidiary of Disney, lost the rights to Sunday Night Football in the same year they acquired the rights to Monday Night Football . As a result of this change, ESPN lost some of its on-air talent, including John Madden, to NBC Universal. Another prominent sportscaster, Al Michaels, expressed his desire to join Madden at NBC.
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