Microsoft’s Surface Duo can beat Samsung with 2 features
Despite not being a truly foldable phone the book-shaped, productivity focused, Surface Duo will occupy the same space - and the court the same consumers - as Samsung’s Fold 2.
Microsoft, however, is fighting an up-hill battle. The Duo is the first in a brand new range, it’s the company’s second attempt at cracking the smartphone market after failing so publicly and spectacularly last time around - and it has to reorganise Android - andFor a first go, it’s a big ask. So what can the Windows-maker do to make the Duo a success and see-off competition from Samsung? A big question about the Surface Duo is how apps will make use of both screens.
Microsoft is trying to solve this by asking developers to think about how apps make use of the second screen and how they appear on one or both displays - it’s doing this by giving early access to. What it doesn’t want is poorly sized apps that don’t snap to the seam, or worse, span across both displays and lose vital information in the hinge. , the end product could be very exciting. What we can see here is how the second screen adds to the experience rather than being an awkward add-on .
Apps using the second screen to display additional information or options - like Google Maps displaying a live map on one screen and a list of places on the other - is a very different experience to the single large screen setup on the Fold - or any other tablet. Microsoft is ambitiously trying to create an entirely new Android experience on a new type of device, and the possibilities are tantalising - especially for work and creative tasks. Running two apps that compliment each other is prime productivity functionality and it’s helped by the seam which provides a clear border between the two activities. In the same way two desktop monitors is better than split screening on one monitor - split screen on the Fold just isn’t the same, or as good.
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