REDMOND, Washington: Microsoft Corp is revamping its Bing search engine with artificial intelligence, the company said on Tuesday, in one of its biggest efforts yet to lead a new wave of technology and reshape how people gather information. Microsoft is staking its future on AI through billions of dollars
REDMOND, Washington: Microsoft Corp is revamping its Bing search engine with artificial intelligence, the company said on Tuesday, in one of its biggest efforts yet to lead a new wave of technology and reshape how people gather information.
“This technology is going to reshape pretty much every software category," said Microsoft Chief Executive Satya Nadella, in a briefing for reporters at Microsoft headquarters in Redmond, Washington.The power of so-called generative AI that can create virtually any text or image dawned on the public last year with the release of ChatGPT, the chatbot sensation from OpenAI.
Microsoft is now aiming to market OpenAI's technology, including ChatGPT, to its cloud customers and add the same power to its suite of products, including search. The rivalry in search is now among the industry's biggest, as OpenAI sets up Microsoft to expand its 9 per cent share at Google's expense, said Daniel Ives, an analyst with Wedbush Securities.For the quarter ending Dec 31, Alphabet reported US$42.6 billion in Google Search and other revenue, while Microsoft posted US$3.2 billion from search and news advertising.
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