One day after the Iowa caucuses were effectively botched by the disastrous rollout of a new vote-counting app, billionaire Mike Bloomberg announced that he intended to capitalize on chaos from the Hawkeye State by doubling the advertising budget of his presidential campaign.But in addition to a flood
One day after the Iowa caucuses were effectively botched by the disastrous rollout of a new vote-counting app, billionaire Mike Bloomberg announced that he intended to capitalize on chaos from the Hawkeye State by doubling the advertising budget of his presidential campaign.
For a fixed $150 fee, the Bloomberg campaign is pitching micro-influencers—someone who has from 1,000 to 100,000 followers, in industry parlance—to create original content “that tells us why Mike Bloomberg is the electable candidate who can rise above the fray, work across the aisle so ALL Americans feel heard & respected.”
Story continuesThe campaign post, reviewed by The Daily Beast, encourages submissions to be well lit, mention why the influencer thinks “we need a change in Government,” and for the creator to “be honest, passionate and be yourself!” The Bloomberg campaign declined to comment on the Tribe post, and an email to Tribe about whether it had worked with other political campaigns was not immediately returned.
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