Established in 2012, the brand has amassed over $80 million in direct-to-consumer sales over the last 10 years and plans future expansion partnerships with top retailers.
and gala themed, “The Dream Continues,” Harris is adamant that Milano caters to Dreamers by allowing them to share in dreamy experiences of worth elevation, opulence, and bold hustle mixed with humble brags.
“I feel like the demographics are fine,” stated Harris. “But nowadays, your audience can be so broad. If you focus on one demographic, you may be losing another, so it's moreso, what activities do they enjoy doing? What is important to them?” Leaning on from personal experience rather than physical and social characteristics, Harris centers marketing around specially curated storylines that tie in the brand experience with what its target market is doing.Utilizing creative storytelling and aspirational imagery, Harris’ most sustainable tactics for growing Milano have leaned heavily on sustained customer interaction.
“Don't miss the opportunity to market to your customer,” urged Harris. However, she poses that leaving marketing up to unreliable social media algorithms and impermanent platforms is a mistake that many budding brands make.
Weaving faith, hope, and determination into brand DNA, Harris has taken Milano Di Rouge out of her dreams and inspired millions to take charge of their realities. As a result, the company’s success has only been amplified by its relatability and its growing audience’s willingness to buy into a greater vision for themselves. “I wanted to tell the story of, if I can do it, you can do it too,” she concluded. “The only thing that's stopping you is you.
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