.catbirdnyc's remarks represent a new kind of transparency in this unprecedented era.
One New York-based, direct-to-consumer brand has initiated open dialogue with its consumers about a loss of revenue and furloughs resulting from the coronavirus.
Its remarks represent a new kind of transparency in this unprecedented era — in which small businesses, facing a do-or-die moment, are appealing to consumers’ emotions with a sense of honesty about the pitfalls of the coronavirus economy. Catbird’s post received nearly 11,000 likes, more than 500 comments and resulted in “hours” of direct messaging with customers and fans offering their support, according to Catbird co-creative director Leigh Plessner.
“It seemed like the only way to go about it was to be public-facing about it,” Vardi said of sharing Catbird’s financial troubles with its social media community. “It goes hand in hand with the very honest and authentic voice we’ve had for the last 16 years. People have been so kind and sweet, there’s been so much outreach. A lot of people are supporting small businesses right now because they know that’s what feeds many people,” she said.
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