The MakingtheCutTV winner may be the luckiest fashion designer in America, if not the world, right now.
Amazon “Making the Cut” winner Jonny Cota may be the luckiest fashion designer in America, if not the world, right now.
Since the show wrapped shooting in September, Cota has been mentored by Christine Beauchamp, president of Amazon Fashion, who appears in the last two episodes of the series, during which designers had to prove their commercial chops by creating their own pop-up shops and presenting her with a business plan.
Still, sources say Amazon is preparing to expand its prestige fashion footprint further, has been working with the Council of Fashion Designers of America to help designers sell excess inventory, and could even step in with a new framework for a future New York Fashion Week. WWD broke the news in January that Amazon is readying its own digital storefront for luxury fashion, which could also open up a host of opportunities for content and commerce.
“The more constraints we have, the more creative we become. There are few things less inspiring than a blank canvas,” said Gunn, along with a pitch for the resiliency of fashion: “We all need clothes.” “I had a friend who cast ‘Project Runway’ for years, and I always said, nope, not for me,” said Cota, 37. “Specifically, a lot of other shows are heavily reliant on sewing. Even though we had to sew a lot on ‘Making the Cut,’ the fact it was a show about entrepreneurship and being a creative director, that spoke to me and my skill set.”
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