At dawn of automobile age, San Antonio was a hub of sales, servicing
, At left, in white caps, brothers Taylor and Pablo Cortez, take a break from painting a truck at Winerich Motor Sales, where both worked in the late 1920s. Winerich Motors employees signed a pledge to Overland owners to meet their obligation to make the car a good investment, probably in the late 1920s.Both my grandfather and great-uncle, Pablo Cortez and Taylor Cortez, worked for the Winerich Auto Sales company in San Antonio during the 1920s and ’30s. They both painted cars.
Typically, the newfangled machines arrived in crates, assembly required. The idea of buying a car off the showroom floor or lot came later. The earliest manufacturers’ agencies allowed customers to order the model they wanted, and independent shops provided replacement parts and repair services. Your relatives worked at a business formerly known as the Woodward Carriage Co., chartered on Nov. 29, 1905, by D.J. Woodward and Frank Winerich. Located on St. Mary’s Street, the company hedged its bets on the new technology by selling both buggies and automobiles, as well as harnesses “made from the very best leathers” and a “handsome line of lap robes,” as advertised in the San Antonio Light, Dec. 28, 1905.
Western Auto, shown here during Fiesta 1950, occupied the ground floor of 300 Broadway for 30 years. Winerich Motor Sales, formerly the Woodward Carriage Co., moved in 1915 into the building at 301 Broadway as one of the first and longest-lived auto dealers in the city.As advertised in the Light on March 7, 1915, the area where your relatives Pablo and Taylor Cortez worked was singled out for special notice: “Our painting and trimming departments are in charge of thorough experts.
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