Mugler, took over the Park Avenue Armory with an immersive hybrid fashion show and concert celebrating their highly anticipated Mugler x H&M collaboration.
brings Mugler’s heritage to life, including the brand’s fashion and strong relationships to pop culture and theater. The H&M collaboration was started by the late Thierry Mugler, and revitalized under the creative direction of Casey Cadwallader.
These components swirled together to bring to life the 45-minute performance on Wednesday night. Guests included Pamela Anderson, Charli XCX , Chloë Sevigny, Lourdes Leon, Dominique Jackson, Moses Sumney and more. The VIPs wore looks from the collection, while attendees mimicked the vibe with their own body-con, skin-baring looks.
When the opportunity to collaborate with H&M came about, Cadwallader looked at it as a huge chance to give more consumers what they want. “Mugler is so much about making people feel great about themselves with power and confidence. I want people to enjoy it and for everyone to have it — I have a very democratic opinion about that.
The special assortment of archival fare, which dons double Thierry Mugler tags to mark the reedition, is equally impressive. For instance, a black velvet gown , or pale pink skirt suit with star hardware that “represents the punky, kinky spirit Mr. Mugler had,” Cadwallader said. ”The thing that shocked me and my team is that we used a lot of the same materials and made them just as well. I remember when we were doing the music video’s final styling and fitting, I leaned over to my head of design and said, “It’s crazy, right? It looks exactly like what we do.
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