When Rupert Murdoch's Fox Corp launches the FOX Bet sports betting platform...
However, the lure of ad revenue and a potential to engage fans more deeply in live sports broadcasts inspired another go at it for media companies.
TheScore Inc , a small Toronto-based sports news app, plans to launch and run its own sportsbook, blurring the line even more between media company and gambling operator. FOX Bet launched its app on Apple Inc’s iOS platform and on Google’s Android operating system in New Jersey and is expected to later roll out in other states.
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