Museums have artists in residence. The Brooklyn Museum (brooklynmuseum) asks, why not entrepreneurs in residence? Meet rachelshechtman:
Last year, the Brooklyn Museum enlisted retail mogul Rachel Shechtman for their inaugural two-year Entrepreneur in Residence initiative. With a mission of fostering experimentation and entrepreneurialism within the museum as well as tapping expertise from professionals outside the art world, the theme of the first EIR program is “The Museum of the Future, Today.
I have this theory that if consumer behavior transcends different industries, then why shouldn’t talent? Right now, often you’ll have someone who has, say, worked in the museum world for 40 years, and another person who has worked in retail for 15 years—but on any given day, a consumer interacts with the entertainment industry and cultural institutions, as well as consumer products.
I think the word entrepreneur is an interesting one, because when you’re running your own business, you have your fingers in lots of different areas—you’re doing the marketing, finance, janitorial. You’re all of it. And that cross-functional awareness is important, especially as an outsider wanting to have impact. I’ve always said that companies and organizations are often like the United Nations without a translator, in that every department has their own language.
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