Frank Ocean stars in the summer issue of Dazed:
Author:Dara PrantPublish date:Jun 10, 2019Updated onJun 10, 2019These are the stories making headlines in fashion on Monday.Drag, which was once a "glittery subculture on the edge of gay culture, has become one of our global pop preoccupations with its own hierarchy of stars and story lines for the fans to get behind, marketing deals and Billboard chart-toppers," thanks to "RuPaul's Drag Race.
and Kering are raising their social media budgets in an effort to attract younger shoppers. Half of Gucci's 2018 media budget was spent on digital advertising, up from 20% only three years earlier. increased its total marketing spending at the fastest rate in seven years in 2018 to 5.6 billion euros, and its top brand Louis Vuitton now allocates half its marketing costs to digital media. {Reuters} "Renting isn't just a matter of necessity these days," writes Sapna Maheshwari for The New York Times. "It's become almost posh.
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