My COVIDiary: Installment 1
This moment in business and life is unlike anything we’ve ever had to face.
Yes…I’ve lived and worked through a recession and personal and professional disruptions. But during those times I was able to conduct meetings, attend business-building events, and speak at large conferences and gatherings. The pandemic has changed the game and thrown us all into a world where we can’t travel and meet live.
The businesses that will survive and prosper need to quickly get out of panic mode, innovate, and rapidly map out an action plan. Leaders must set an example for their teams and colleagues.
Belt-tightening is a reality right now. But just as many are hoarding toilet paper and hand sanitizer, smart business people are “stocking up” on those items and services that will help them grow. High-quality web content, a robust e-mail list, professional PR services, and value-added marketing technologies are vital to any business — large or small.
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