The My Denver Michael Hancock mentioned in State of the City is not the downtown MyDenver project.
Part of the problem is that the MyDenver website has weak search-engine optimization, according to Josh Schneider, vice president of marketing and communications for the Partnership. Those who search “my Denver” are likely to find themselves on the, which touts a program that issues cards giving Denver youth free admission to the city's libraries and recreation centers.
Although the MY Denver Card is considered the groundbreaking program, the Partnership expects that its MyDenver campaign will eventually take off. According to Kate Barton, chief of external affairs and managing director of the Downtown Denver Partnership, it was created to help improve the perception of downtown's safety and vibrancy, by encouraging Denver residents to share their thoughts about what makes Denver theirs.
According to data from the Partnership, downtown is recovering well from the downturn it experienced during the early months of the pandemic. “We haven't lost the energy,” Barton says. “It shifted the way that people are experiencing and choosing to spend their time. All of that has shifted, but if you come down here on a weekend or if you come down here at night, you cannot get a dinner reservation, and it's crowded and has wonderful energy.
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