The number of unique streaming viewers jumped to 172,432 in 2019 from 113,273 in 2018 for Daytona (a 52% increase), and to 84,757 in 2019 from 57,684 in 2018 for the race at Atlanta (a 48% increase).
more people are watching sporting events on their laptops, tablets and phones than they used to, of course, but the hike for NASCAR, while still small, suggests that younger people — a critical target audience for NASCARNASCAR fans are aging. For Daytona 500 race last month, for example, 2.316 million Fox viewers, or 25%, were between the ages of 18 and 49. For the same race in 2018, 2.671 million viewers between the ages of 18 and 49 made up almost 29% of the total audience.
The increase of nearly 5,000 in streaming viewers for Daytona last month does not make up for the telecast loss of 127,000 viewers, of course, but the number of streaming customers did rise by 10%, over a telecast loss of 1.3%. NASCAR can hang a hat on that.Cup races drew an average of 3.3 million on Fox and NBC and their cable sports affiliates last year, a nearly 20% drop from a 4.1 million in 2017 and a nearly 27% drop from 4.5 million in 2016.
HAMPTON, GA - FEBRUARY 24: A fan watches during the Monster Energy NASCAR Cup Series Folds of Honor QuikTrip 500 at Atlanta Motor Speedway on February 24, 2019 in Hampton, Georgia. In an ideal world, every NASCAR Cup race would be telecast by either Fox or NBC on regular old rabbit-ear TVs, but those days are gone. Fox is, however, carrying six of the first seven Cup races on broadcast TV , with NBC carrying six of the last 11 races on broadcast TV.
But there are other ways to watch stock-car racing, and streaming is a viable option. I don’t get how people could watch a NASCAR raceon their cellphones, but the option is there if you want it, and fans are taking advantage. It may still be too early in the season to declare that NASCAR’s slide has stopped, but it appears to be slowing,Twitter: @bydavecaldwell.I have been a newspaper reporter for more than 35 years, with hundreds of stories appearing in The New York Times, Wall Street Journal, Dallas Morning News and Philadelphia Inquirer.
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