NASCAR is finally gaining some measurable TV ratings traction
Kevin Harvick, driver of the #4 Mobil 1 Ford, helps his 7-year-old son Keelan into the car with the checkered flag after winning the NASCAR Cup race at Michigan International Speedway on August 11, 2019.With appreciable enthusiasm, NBC Sports reported Tuesday that 2.919 million watched Kevin Harvick win the NASCAR Cup race at Michigan on Sunday, a notable and impressive 14% increase over the 2.
NBC has televised seven Cup races in 2019, but the race from Michigan was only the third in which viewership results could be matched apples-to-apples -- on the same channel and without weather disruptions. The night race at Bristol used to be a spectacle -- selling out for years, with a lengthy waiting list for tickets. Bristol has been a showcase for crowd-pleasing, short-track stock-car racing, with cars often thumping into each other to gain one position on the floodlit track.
“I think we’re going to be doing some screaming,” replied Dale Earnhardt Jr., the driver turned NBC analyst.
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