Kelly Luegenbiehl, vp of international originals at Netflix, discusses new streaming rivals, binge viewing and Baby Yoda
Netflix doesn't see a need to change its approach to content amid the streaming wars but sees more upside for non-English-language, locally sourced programming, one of the global streamer's international top executives said at a London TV conference on Thursday.
She also argued that any worries about a drama bubble were not warranted, arguing that if you asked people in various countries if they felt there was too much great local-language content, they would say no. And she shared that Netflix was looking for a first non-English-language interactive project along the lines ofHer comments about the upside potential for non-English programming were later echoed by Amazon executives.
Questioned about whether the global streamer's content mission was changing with the increased competition, she said: “I think for us what we are doing is working,” so the firm will look to do more of that. “If people stop watching our shows,” then a shift will be needed, she said.. "I couldn’t get enough of that Baby Yoda," she said.
Will Netflix start releasing more shows weekly like other new streamers or stick to its binge model? "!Our audience has the most control of control and ... choice” with the existing binge model, Luegenbiehl said. So there was "no plans" to change that.
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