Netflix execs were searching for an alternative term to 'binge-watching' that had healthier connotations.
"We kept trying to find other verbs to help people through," said Cindy Holland, vice president of original content at Netflix.
"We had some anxiety around the term 'binge' and we kept trying to find other verbs to help people through," Cindy Holland, vice president of original content at Netflix,."But it's what the media and audience kept coming back with and stuck to, so we just learned to love and accept it." Where the term"binge" has been associated with excessive drinking, eating, and, generally over-doing it,"marathon" has more positive connotations of health and accomplishment.
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