Netflix is no stranger to sexual euphemisms — “Netflix and chill,” anyone? — and now the streaming service is making it OK for other brands to get in on the action.
The viral Netflix thread marks the latest instance of brands using social media in a more laid-back, carefree manner to interact with consumers, experts say. Still, companies openly joking about sex online marks somewhat of a departure from traditional social media marketing, according to Todd Bacile, an associate professor of marketing at Loyola University New Orleans.
Bacile cited the example of the American Red Cross facing a public relations crisis in 2011, after an employee — who thought she was posting on a personal account —"Ryan found 4 more bottle packs of Dogfish Head's Midas Touch Beer ... when we drink we do it right," the tweet read, along with the hashtag"gettngslizzerd."
Elaine Young, a professor of digital and social media marketing at Champlain College, agreed, saying the Netflix thread was not too surprising, given companies like Wendy's and Burger King have upended the rules of social media marketing in recent years. Young added that it was especially"fun to watch" Vermont companies like Magic Hat and Sustain Natural, a sustainable condom company, join in on the Netflix thread, instead of just the usual companies.
Singapore Latest News, Singapore Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
https://people.comGet the latest news about celebrities, royals, music, TV, and real people. Find exclusive content, including photos and videos, on PEOPLE.com.
Read more »
Designers Are Repurposing Leftover Fabric Into New CollectionsThe practice isn't new, but brands like Jonathan Cohen, Tanya Taylor, and others have gotten more vocal about their efforts to address waste in the fashion industry.
Read more »
Netflix Just Created The Best (& Almost NSFW) MemeThe streaming giant's new Twitter meme is more than a little naughty.
Read more »
Netflix just made it safe for companies to joke about sex on TwitterThe meme asks users to provide a double entendre, and there are already hundreds of variations on the original joke format, many prompted by Netflix.
Read more »
So, How Was Your Decade, Questlove?The heir to the “Hardest Working Person in Show Business” title talks Prince’s ping-pong skills, getting Jay-Z on Twitter and his favorite albums of the decade
Read more »