Is Netflix too square, or too costly, for most young Brazilians? Or just not the place where they’d ever sample cool Brazilian content? The U.S. streaming giant may soon find out. Simply put, its l…
How to channel Kond into drama series narrative is another matter. Most attempts to put YouTubers to work in more structure narratives have failed, says Losbragas producer Rita Moraes.“People are not gong to spend 5o reais to see a YouTuber doing what you can see them do for free.” The key thing about YouTubers, she argues however, is that they have good creative minds, and something to say to an audience they have built..
For Kond, as he, Guilherme Quintella and Losbragas’ co-founder Felipe Braga discussed how the series could be shaped as narrative, poor youth options in the Sao Paulo outer-radius cut three ways: “First and easiest, crime. If you have a strategic brain, you can become very rich.” Moraes recalls.“Then probably the church because most are born into Evangelical households, and if you don’t have money or government support for the basics you need faith. And, for a lucky cream, Brazilian funk music.
That in turn in part reflects Netflix’s major gameplay: To drive up international subscriptions not only by the appeal of foreign-language shows in their own local markets but also far beyond to many of Netflix’s now 153 million subscribers around the world. It is no coincidence that every time Netflix has announced a Brazilian series, its executive -it has emphasized the show’s resonance or relevance outside Brazil.
Then of course there’s the music. “That can draw KondZilla’s audience towards us, because here he’s most certainly a reference,” Moraes argues.Doni is played by JP, a real MC from Sao Paulo. He creates tracks and performs during Season 1, as does another character, Dondoka, who steals one of his songs, played by real-life popular singer and former Globo actress Leila Moreno.
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