Netflix expands its product ambitions in a clothing collab that mashes up the Lacoste crocodile with 'Bridgerton,' 'Stranger Things,' and more
Starting April 12, superfans of popular Netflix shows can literally wear their fandom on their sleeves.
Netflix has teamed with Lacoste to create a clothing collaboration inspired by eight of its popular shows, includingFor the pieces, Lacoste reimagined its iconic crocodile logo with elements of the Netflix shows on a collection of polos, caps, sweatshirts, and tracksuits. The eight shows represented by the collection —"Stranger Things,""Bridgerton,""Lupin,""Money Heist,""The Witcher,""Sex Education,""Shadow & Bone," and"Elite" — are notable for their reach with a variety of audiences, from adventure buffs and romance fans to YA show enthusiasts.
For"Stranger Things," a sweatshirt features the crocodile with the face of the Demogorgon, the feared creature from Season 1."Bridgerton"-inspired pieces have the alligator wearing an oversized wig — a nod to Queen Charlotte — or covering apparel in a toile-like print. The items cost $30 to $210 and will be sold at select Lacoste stores and on Lacoste.com and Netflix.shop. The campaign will run about six weeks or while supplies last.
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