Netflix chief content officer Ted Sarandos said Tuesday that the streamer’s army of nominations and awards — flowing freely this season — is a magnet for top talent and an insurance policy of sorts…
Sarandos and Netflix chairman and CEO Reed Hastings emphasized that while Netflix’s subscriber growth in North America has slowed, it’s still growth, and that viewing hours per subscriber have increased — meaning people who already have the service are watching more.
In other words, Netflix spending $15 billion on content last year and an estimated $17 billion this year is worth it. As in Q4, “We are trying to program our movies for every taste, every corner of the world [and] all genres,” Sarandos said. Being the “most nominated studio at the Oscar’s this year” has gone hand-in-hand with Netflix becoming “incredibly” and increasingly popular with members.
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