Netflix Inc is testing a 250 rupee (US$3.63) monthly subscription for mobile devices in India, the video streaming giant said, aiming to boost its ...
MUMBAI: Netflix Inc is testing a 250 rupee monthly subscription for mobile devices in India, the video streaming giant said, aiming to boost its presence in a price-sensitive market where data consumption on smartphones is surging.
Netflix's test plan at 250 rupees a month gives users access to standard definition video on smartphones and tablets, a company spokesman said. Netflix's Indian roster includes blockbuster originals such as Sacred Games, global superhits such as"Narcos" as well as Indian cinema. However, its premium pricing is seen by critics as a stumbling block to bulking up its Indian user base.Chief Executive Reed Hastings told Reuters late last year that Netflix had no plans for cheaper prices in India, where it aims to win its next 100 million subscribers.
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