Signups for Netflix in the United States remain elevated despite a fall from June's record high after the video-streaming pioneer's crackdown on shared passwords came into effect in May, according to data from research firm Antenna.'Love is sharing a password,' Netflix had posted on X - then known as Twit
Signups for Netflix in the United States remain elevated despite a fall from June's record high after the video-streaming pioneer's crackdown on shared passwords came into effect in May, according to data from research firm Antenna.
Attracting new subscribers and retaining old ones has become a tough task in the last few years as customers now have a surfeit of options - Walt Disney's streaming service, Amazon.com's Amazon Prime Video and Warner Bros Discovery's Max, among others. The video-streaming company's gross subscriber additions fell by 25.7 per cent in July over the prior month, after signups more than doubled in June, Antenna said. But its 2.6 million gross additions in July were overall elevated when compared to the normal, it added.
The company estimated that more than 100 million households had shared their log-in credentials with friends and family outside their homes. This has led analysts to expect that about 50 million users will ultimately create their own accounts.
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