Alabama athletics announces new program for ex-players, coaches and others to use Crimson Tide branding in conjunction with personal NIL.
Football head coach Nick Saban praised the new initiative in a UA press release.
The program is available for former athletes from every Crimson Tide sport to opt in. According to the release, all of each participants royalties will go directly to them, as Alabama Always is managed by the university. “I’m extremely honored to be chosen as the first official member of Alabama Always,” Battle said. As someone who was a student-athlete, coach, business executive and athletic director, I’ve had a front row seat to the transformation of collegiate athletics. The Alabama Always initiative is revolutionary and timely in the new world of NIL, while also honoring those who have achieved so much throughout our history.
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