Following the Revix, BitFund and Coinpanion merger, Altify reaches 80 000 customers, with plans to attract younger investors.
Altify was created when South African crypto asset investment platform Revix joined Austria’s Coinpanion and fellow South African crypto investment platform BitFund, to establish an alternative investment entity.
Altify’s South African client base has since reached more than 55 000, contributing to a global user count of just over 80 000. “Our growth strategy for SA is centred on a partnership-based approach, coupled with product-led growth. We plan to collaborate with key local and international partners to expand our distribution channels and offer embedded business-to-business services.
“Following the merger, we were able to lower our fees by 50% for all of our users because of our increased scale from the merger. The reaction that we got from our long-standing customers was really positive and great to see. We’re currently in discussions with multiple banks and established financial service providers who are eager to partner with us on our future plans.”
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