The Interactive Advertising Bureau released an update on companies expected to present at the postponed Digital Content NewFronts marketing series — in a live-streaming format — schedul…
, along with confirmed presentations from Condé Nast, CSS Entertainment’s Crackle Plus, Ellen Digital, Roku, The Recount, The Wall Street Journal/Barron’s Group, Fox Corp.’s Tubi, Vibenomics, and 3Blackdot., Destination Media’s GSTV, Samsung Ads, Tremor Video and WarnerMedia’s Xandr.
Companies that are no longer on the agenda, for now, include Digitas, Twitter, Verizon Media, Amazon, BBC News, Meredith, The New York Times Co., Vice Media Group, and Vudu . IAB said it’s continuing to have discussions about other companies about joining this year’s streaming NewFronts. Previously, the 2020 NewFronts had been scheduled for April 27-May 6 at various venues in New York City but with the COVID-19 pandemic it became clear the in-person events were off the table and the event. Styled on TV upfronts, the annual NewFronts are designed to let digital media players show off new programming, formats and advertising capabilities to brand advertisers and agencies.
Among NewFronts participants, Google’s YouTube was the first to announce that it was shifting its Brandcast event to a streaming-only format over coronavirus concerns.
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