The Boca Raton-based company formerly known as Hair Club for Men — now just HairClub — is commissioning a replica of one of Celia Cruz's iconic wigs, creating an NFT of it, and auctioning it off.
The Boca Raton-based company formerly known as Hair Club for Men — now just HairClub — is commissioning a replica of one of Celia Cruz's iconic wigs, creating an NFT of it, and auctioning it off.Archetype-IO, a Miami-based Web3 interactive tech company, has been working with Cruz's estate to create anhonoring the Queen of Salsa's legacy and extravagant style with never-before-seen footage and memorabilia.
As part of the project commissioned by HairClub, Archetype-IO will conduct a 3D scan of a replica of the bright orange wig Cruz wore in the music video for her global hit "
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