The BeatBuds are coming to TV. Nickelodeon is teaming with Scooter Braun’s SB Projects on The BeatBuds (working title), a new animated preschool series based on the popular kids’ music duo. E…
Each episode will follow the musical adventures of Jonny, Matty and the rest of the ‘Buds, and feature an original song. Written by Evan Sinclair , the 10-episode short-form series will begin production this summer and premiere on Nickelodeon’s preschool platforms in 2021.
Jonathan Jonah and Matthew Shapiro, a.k.a. Jonny Jingles and Matty Maracas, created The BeatBuds in 2012. They have been best friends and musical partners since the age of six. Through educationally based, catchy tunes and an interactive music experience, their mission is to create and perform rockin’ children’s music designed for the whole family.
“Energizing families through music is what The BeatBuds is all about,” said Jonah and Shapiro. “We have created a community like no other in which kids and parents are truly connected to us and our music. When we got the chance to create an animated series with Nickelodeon and Scooter, our excitement soared because we can bring The BeatBuds to the world. Let’s jam!”
The series order comes as Nickelodeon is experiencing a ratings surge. Networks, overall, have seen higher ratings due to more people staying in due to the coronavirus quarantine. Since mid-March , the preschool block on Nickelodeon is up 23% vs. prior four weeks and ahead of year ago levels by +7% among preschoolers. Nick Jr. is up 20% with K2-5 from the previous four weeks; March was the highest-rated month among preschoolers since March 2019.
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