Nielsen is signaling its seriousness about making strides in the measurement of streaming, given the increasing popularity of that way of viewing. The dominant measurement firm said it is streamlin…
The dominant measurement firm said it is streamlining its streaming measurement products into a single suite designed to be more comprehensive. The new setup encompasses ad-supported and subscription-based services across content, ads and platforms. The consolidated approach comes as viewers now spend one-quarter of their total viewing time watching streaming and the traditional pay-TV bundle continues to shrink.
The increasing flame underneath Nielsen comes as the picture of viewing grows ever more complex. Ratings have never been perfect, and Nielsen has been pilloried by industry stakeholders since the very dawn of the television medium in the middle of the 20th century. But technology races on, yet the amount of information being disseminated about viewing is on the decline. Nielsen has been measuring U.S.
Singapore Latest News, Singapore Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
'WOW - Women of Wrestling' Returning to TV (Exclusive).JeanieBuss on why she’s relaunching WOW WomenofWrestling: “There are so many female athletes that don’t get a chance to shine.” 🤼♀️
Read more »
'Dancing With the Stars' Live Tour Hitting the Road Again This WinterThe Dancing With the Stars Live Tour 2022 will kick off Jan. 7 💃🕺
Read more »
'Bridgerton' Hair & Makeup Artist Marc Pilcher Dies Of COVID'Bridgerton' Hair & Makeup Artist Marc Pilcher Dies Of COVID “His death comes just two weeks after he won an Emmy for his work on the show. He was only 53.”
Read more »
Amazon Just Dropped Some Epic Holiday Beauty Deals'Tis the season to stock up on gifts early with these 40% off deals from your favorite beauty brands.
Read more »
Every Thought I Had on Chanel's Spring 2022 Collection, the Height of Fashion NostalgiaAll about the looks, accessories, and details from Chanel's nostalgic spring 2022 runway.
Read more »
It’s Shroom Season at Stella McCartneyPlus more of the best looks from Paris Fashion Week Spring 2022.
Read more »