Nike's new CEO reveals how the company decides when to take a stand on social issues — and when to stay quiet
"The simple mind-set I would have is to be guided by what is good for our consumer, good for our athletes, good for our company," Donahoe told the Wall Street Journal about how he will approach social activism through his brand. He offered the example of sustainability, explaining how global climate change, while an important issue for the world at large, is also directly impacting the athletic world.
"Everyone is welcome to have their opinions on a variety of issues, including employees, consumers and others," Donahoe said. "But our job is to help make our mission come to life: making sport a daily habit."
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