Nike is still trying to make NFTs happen with .Swoosh

Nike’s launching an NFT platform as crypto crashes.

Nike didn’t offer too many details about what exactly to expectthat you will one day be able to use its assets as wearable items in digital games and “other immersive experiences.” While signups for the platform open on November 18th, don’t expect to actually buy anything: .Swoosh’s first digital collection doesn’t come out until next January.

“We are shaping a marketplace of the future with an accessible platform for the web3-curious,” Ron Faris, the vice president of Nike Virtual Studios, says. “In this new space, the .SWOOSH community and Nike can create, share, and benefit together.”

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