Nike's Lunar New Year ad highlights exhausting politeness over red envelope tradition Read more at NBCAsianAmerica:
A Nike Lunar New Year ad has amused many viewers with its take on an age-old tradition.
The ad, which was released just before the Year of The Rat kicks off on Saturday, features the Chinese custom of giving out money-filled red envelopes, which are typically distributed by family elders. While it’s respectful for kids to initially decline the packet, the young girl in the spot takes it to the extreme when her equally-stubborn aunt attempts to give her the New Year’s gift.
The custom of the red envelope itself, known in Mandarin as “hongbao,” stems from an old legend revolving around a demon named “Sui.” According to one version of the tale, Sui would attack children on New Year’s Eve. To ward off the demon, parents would thread coins -- “ya sui qian,” which translates to “suppressing Sui money” -- and place them under kids’ pillows.
Singapore Latest News, Singapore Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Human-to-human coronavirus transmission confirmed with China in heavy-travel Lunar New Year periodThe head of a Chinese government expert team said Monday that human-to-human transmission has been confirmed in an outbreak of a new coronavirus, a development that raises the possibility that it could spread more quickly and widely.
Read more »
Anxiety over coronavirus rises as millions of Chinese travel for the Lunar New YearThe coronavirus outbreak, which has killed 6, began at a seafood and live animal market in Wuhan. It can spread among humans, officials confirm.
Read more »
China coronavirus: Anxiety rises as millions travel for the Lunar New YearThe coronavirus outbreak, which has killed 6, began at a seafood and live animal market in Wuhan. It can spread among humans, officials confirm.
Read more »
Masks on, Chinese start holiday travels as alarm mounts over mystery virusBundled up in winter clothes as they head home for the Lunar New Year holiday am...
Read more »
Human-to-human coronavirus transmission confirmed with China in heavy-travel Lunar New Year periodThe head of a Chinese government expert team said Monday that human-to-human transmission has been confirmed in an outbreak of a new coronavirus, a development that raises the possibility that it could spread more quickly and widely.
Read more »
China coronavirus: Anxiety rises as millions travel for the Lunar New YearThe coronavirus outbreak, which has killed 6, began at a seafood and live animal market in Wuhan. It can spread among humans, officials confirm.
Read more »