Nike to Release Motivational Book Looking Back as Well as Into the Future

Need a little inspiration before the start of the spring sports season? Nike is ready to help.

“It’s been said that the best way to predict the future is to create it,” Hoke wrote. “At Nike, we wholeheartedly agree. For over 50 years, we’ve endeavored to create a better future for athletes. This compels us forward, always. When we say, ‘There is no finish line,’ it’s not a lazy reference to an unending grind or destination-less journey, but rather an expression of our belief in the limitless potential of sport — and design.

The book touches on sport research, technology and manufacturing and includes illustrations by Bráulio Amado and synthesized imagery by PWR. The pocket-size paperback will retail for $26 and will be available beginning Feb. 14 at bookstores in the U.S., Europe and Asia.

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