Plummeting marriage rate drives city officials in South Korea to harness power of technology and social media to create opportunities for single residents to meet
SEOUL – As father to two daughters in their 30s who are still single, Mayor Shin Sang-jin of South Korean city Seongnam cannot help but worry about them.
The mayor decided to play matchmaker for singles like his daughters, and an event organised by the city government called Solomon’s Choice was born. The title is a play on the word “solo”, which refers to singletons in South Korea. Seongnam City’s Solomon’s Choice event held on the first two Saturdays of July saw 39 couples matched out of 100 pairs of participants. PHOTO: SEONGNAM CITY
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