From the New York Times: During an hourlong interview, Ted Farnsworth distanced the tabloid from the tactics practiced by the National Enquirer’s previous leadership.
Ted Farnsworth, whose firm, Icon Publishing, was part of a group that bought the National Enquirer in February, in his office in Syracuse, N.Y. on April 5, 2023.
During an hourlong interview, Farnsworth, 60, distanced the tabloid from the tactics practiced by the Enquirer’s previous leadership. He said David Pecker, the former publisher of the tabloid and a key player in the hush-money scheme laid out by prosecutors this week, was no longer involved with the day-to-day operations. The tabloid still pays for stories, he said, but tipsters aren’t paid until their information is published — a practice meant to reveal rather than conceal information.
This is the first foray into publishing for Farnsworth, who is perhaps best known for funding MoviePass, a failed subscription service that allowed customers to see a movie a day in theaters. The company surged in popularity before the pandemic, drawing millions of users — and at one point losing $20 million a month — before it went belly up.
But he is also trying to expand the publication’s digital business. The Enquirer’s website hasn’t been updated with news in a year, which Farnsworth attributed to a long-in-the-making digital revamp that he says will be completed soon. He said he was also continuing strategies intended to capitalize on the Enquirer’s ubiquitous eye-level supermarket racks, including giving away a new Corvette through the print newspaper using a scannable “QR” code.
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