Sponsor Hugo Boss has pledged to keep working with the Singaporean swim star, and communications specialists note that some online reactions to the news have been positive.
might have tarnished his reputation, the 27-year-old Singaporean swimmer still has a chance to repair his image and bounce back, according to brand experts CNA spoke to.
"So it’s really an 'against all odds' kind of hero story that will always be in people’s hearts and that is what makes it valuable for brands. "I am sorry that my actions have caused hurt to everyone around me, especially to my family and the young fans who look up to me," he said.SportSG to decide on steps to be taken after Joseph Schooling and Amanda Lim's cannabis use
“Athletes are often held to higher standards than the rest of us and they have to be accountable to the public because they are often seen as national icons,” said Mr Cupaiolo, who is the chief executive officer of marketing agency Silk Road Sports Consulting. DBS bank told CNA that its partnership with Schooling ended last year prior to him enlisting for NS in January.
Mr Lam added:"We have taught future generations that it’s ok to make mistakes, to own up, but you will have to take responsibility and more importantly, fix it.
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