Nothing Plans to Launch an Affordable Smartwatch and Earbuds With a New Brand
that more official details would be released in the coming months. We do know that the two brands—Nothing and CMF by Nothing—will share some “common DNA,” like being “design-led” and “user-centric.” However, Pei also took a beat in the video to note that CMFAlso, while Pei didn’t expand on where the name “CMF” comes from, Nothing confirmed that it stands for “color, material, and finish” relating to industrial design.
Pei isn’t new to the budget market. During his tenure at OnePlus, the company started expanding into the economy market with its
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