A photo of an NTUC FairPrice label for 'SB Whole Chicken' priced at $72.27 has prompted a clarification from the supermarket chain.
SINGAPORE — A widely circulated photo of an NTUC FairPrice label for"SB Whole Chicken" priced at $72.27 has prompted a clarification from the supermarket chain.on Thursday , FairPrice said the label was affixed on Swiss Butchery-branded packaging. The label is for an organic kampung chicken sold at one of FairPrice’s concessionaire counters run by Swiss Butchery.
“This product is priced at $22.50/kg , and the product label also showed the product weight of over 3kg as 2 whole birds were packed together, weighed and priced under the same label,” said FairPrice, which did not mention the $72.27 total price in its post.The post has prompted comments from many Facebook users. One Angela Lau said, “There's no misunderstanding here. We're just appalled by the price of $22.50/kg for organic kampung chicken sold at NTUC Fairprice.
A check on FairPrice’s website shows several whole chickens that are considerably cheaper than the SB organic kampung chicken on a per kg basis. Among them are a 1.4 kg Kee Song fresh whole chicken priced at $11.20 , a 1kg Aw’s Market fresh whole chicken at $15.95 and a 2kg Zack Butchery whole chicken at $20 .The post came after the short supply and higher prices of fresh chickens have been dominating discussions in Singapore in the past week amidThe ban has forced chicken sellers and restaurants in Singapore to urgently seek
while customers express concerns about the sustained high prices of chicken and other basic food items.
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