A New York hospital is suing another because it used a 'confusingly similar' shade of purple
NYU Langone filed a lawsuit Thursday alleging that neighboring New York hospital system and known competitor, Northwell Health, copied its signature purple-colored advertisements to create"confusingly similar advertisements" in the New York area.
NYU Langone alleges in the suit that Northwell copied its branding because it was named the top hospital in New York and third best hospital in the United States this year by the— something"Northwell has not achieved," the suit said. "Northwell is intentionally trying to confuse the public and trade on NYU Langone's quality and safety reputation. It's a shameless effort reflecting poorly on their imagination and industry," Ritea added. "NYU Langone's claim that it owns the color purple for health care services is nothing short of preposterous.
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