Beto’s two new hires show he's trying to run a more buttoned-down operation than his improvisational Senate bid
Beto O’Rourke is adding a pair of seasoned strategists to his campaign, injecting a measure of establishment credibility lacking in his improvisational Senate bid against Ted Cruz last year.
O’Rourke’s efforts to bring veteran staffers on board has come as a relief to supporters who feared his unorthodox campaign in Texas — largely an effort to turn out hundreds of thousands of inactive voters — lacked the discipline necessary for a presidential campaign.Sign Up Still, O’Rourke is also trying to replicate successful elements of his Senate run. That includes some version of a “distributed organizing” model of field organizing in which the campaign recruits and trains volunteers to run their own outreach programs on O’Rourke’s behalf.
“Our campaign started out with the benefit of one of the most innovative and remarkable organizing teams in Democratic politics,” campaign manager Jen O’Malley Dillon, an Obama veteran and data expert, said in a statement. “These folks dramatically raised the bar on voter engagement and turnout in Texas for the first time in generations.
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