Zachary Halaschak is an economics reporter at the Washington Examiner. Before moving to Washington, he worked in Alaska, covering politics, government, and crime for the Ketchikan Daily News. While there, Zach won the Alaska Press Club’s second-place award for best reporting on crime or courts for his coverage of a local surgeon’s alleged murder.
The overwhelming majority of shoppers in Amazon’s Prime Big Deal Days shied away from deals on big-ticket items, the initial data suggest.
But while Big Deal Days drew quite a crowd, most were not looking to purchase big TVs or expensive goods, according to data tracked by Numerator. But the holiday kickoff event is part of a trend that has been growing over the last few years, according to Ted Rossman, senior industry analyst at Bankrate. Rossman said that having these discount days tied to the holiday season months before the holidays is becoming the new norm when it used to be that Black Friday was the major event for seasonal shopping.
Bankrate research also showed that half of holiday shoppers are projected to begin shopping before the end of October, and a quarter even started holiday shopping before the end of September, months ahead of Christmas.
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