Gene Smith believes the NCAA’s new NIL guidelines are necessary for the health of college sports and worth the risk of potential lawsuits the NCAA might face.
If it was up to Ohio State athletic director Gene Smith, the NCAA would have put guardrails in place before it ever allowed athletes to begin profiting from their name, image and likeness.
“When we realized that we would not have enforcement, we saw the booster part . I didn't see like collectives emerging where people would pool money together. No one saw that,” Smith toldon Tuesday. “But we anticipated that if we didn't have enforcement that there would be problems. And when we voted it in and we saw that there wouldn't be any enforcement, we knew that there would be problems.
More than 10 months after athletes were first allowed to begin profiting from their name, image and likeness, the NCAA finally moved to begin investigating recruiting violations tied to NIL on Monday, when the NCAAspecifying that boosters are not allowed to make NIL deals with recruits or even talk to them about NIL.
Now that NIL deals with recruits have gone unchecked for 10 months, can the NCAA actually get the metaphorical toothpaste back in the tube and exercise control over what boosters and the schools they support can and cannot do? Smith admits he doesn’t know the answer to that question, but he thinks the NCAA has to try.
“I think it's just the beginning of things that will pop up,” Smith said. “But it is a good beginning. Primarily because we’re reinforcing some do's and don'ts. And we're activating enforcement. That's the biggest thing for me and what was approved .”
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