When it comes to official logos, the Olympic Games has thrown up some iconic ones which have since become retro sporting classics. Tokyo2020 TokyoOlympics
When it comes to official logos, the Olympic Games has thrown up some iconic logos which have since become retro sporting classics.Some logos have been rubbished by critics and Olympic aficionados over the years, while others are widely revered for years after the games.For the 1976 summer games, the Olympic rings were transformed into a giant red "M", for Montreal.
The design took inspiration from the Sydney Opera House and Aboriginal boomerangs to form a stunning piece of art. "The gestural quality of the drawing and the typography makes the entire mark feel harmonious," Glaser said. The logo for Sydney's 2000 Olympic Games features at its centre three Aboriginal boomerang shapes joined together in a stylised image of an athlete. Design brand Wolff Olins created the 2012 logo with the intent of making it highly visible on TV screens."I felt then – and still feel now – that the 2012 logo was memorable for the wrong reasons," Rawsthorn said."The nadir came when viewers complained to the BBC that an animated version has caused epileptic fits.
However, there was further controversy when organisers decided to stick with the "Tokyo 2020" caption despite the games being postponed until 2021 because of the COVID-19 pandemic.
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