Fashion brands made “a bull run” as they headed into this weekend.
In its most recent weekly e-commerce sales report, researchers at performance branding company Within said the latest data revealed some upward momentum as retailers and brands adjusted to the macroeconomic impact of the coronavirus.
With apparel, brands saw online sales bounce back after steep declines compared to the pre-Covid-19 benchmark levels. Fashion brands made “a bull run” as they headed into this weekend, Within said, “with revenue up from negative 63 percent to negative 43 percent on the back of the several brands launching new promotions.”
With luxury brands, Within said they “seem to have found their floor between negative 30 percent and negative 40 percent, down 37 percent” as of this past Friday.
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